Students at Texas A&M International University celebrate with rubber ducks as part of a creative marketing campaign.
Texas A&M International University (TAMIU) has achieved remarkable recognition at the 12th Annual Education Digital Marketing Awards, held on July 31, 2023. The Office of Public Relations, Marketing, and Information Services (PRMIS) secured a total of seven national awards, highlighting their innovative campaigns such as ‘Release the Quacken’ and ‘Dusty’s Glow-Up’. Director Steve Harmon emphasized the importance of creativity and community engagement as vital elements of their marketing success.
Exciting news from Texas A&M International University (TAMIU)! The university’s Office of Public Relations, Marketing, and Information Services (PRMIS) has recently made a splash at the 12th Annual Education Digital Marketing Awards, held on July 31, 2023. This competition is a prestigious event that recognizes outstanding achievement in various aspects of educational marketing, including websites, digital content, mobile media, and more.
Competing against over 1,000 entries from colleges, universities, and secondary schools across the nation, TAMIU’s PRMIS team garnered a remarkable total of seven national awards. The ceremony celebrated the junction of creativity and strategy in the world of educational marketing and highlighted excellence in the digital landscape.
Steve Harmon, the director of PRMIS, shared his enthusiasm regarding this achievement. He noted that these awards serve as a testament to the creativity, drive, innovation, passion, and teamwork that the entire PRMIS team brings to the table. Harmon expressed his gratitude, stating that the recognition from national peers is a distinct honor and encourages continuous improvement.
Among the various campaigns that helped TAMIU earn these accolades, two particularly stood out. The first was the “Release the Quacken” campaign, which aimed to celebrate a significant growth in enrollment. In a whimsical approach, the campus was filled with colorful rubber ducks, creating a fun and engaging atmosphere for students and staff alike.
The second noteworthy initiative was “Dusty’s Glow-Up”, which marked the introduction of a new mascot for the university. This campaign not only aimed to bolster school spirit but also illustrated TAMIU’s commitment to staying relevant and innovative in its approach to engaging with the community.
Harmon couldn’t hide his pride in his team’s energetic and creative efforts. He mentioned how their work positively impacts engagement, recruitment, and retention while also enhancing the community’s perception of the university. It’s clear TAMIU is not just about education; it’s about community and connection.
One of the key takeaways from Harmon’s statements was the emphasis on the need for innovation in their marketing initiatives. He mentioned that as trends in technology and communication evolve, so too must TAMIU’s approaches. The goal is to constantly raise the creative bar and engage audiences in new and exciting ways.
It’s worth mentioning that TAMIU is no stranger to accolades. The university has previously been recognized in regional, state, national, and even international competitions. Such recognition not only serves as motivation for the PRMIS team but also as a reminder of the university’s commitment to excellence in education and outreach.
While Steve Harmon leads the creative team, he acknowledges that the success is a group effort. Although the formal identities of his team members were not shared in the announcement, it’s clear that behind every award, there are talented professionals dedicated to telling the TAMIU story.
In conclusion, the achievements of Texas A&M International University at the Education Digital Marketing Awards spotlight the university’s commitment to creativity and community connection. With awards in hand and more campaigns on the horizon, the future looks bright for TAMIU and its ever-growing family.
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