Greenwood Capital Celebrates 41 Years of Business

Greenwood Capital Celebrates 41 Years of Business

In Greenwood, South Carolina, renowned wealth and asset management firm, Greenwood Capital, marked its 41 years of service and officially concluded a yearlong celebration of four successful decades of client-focused service on June 30, 2024.

Servicing South Carolina for Over Four Decades

The firm prides itself on providing a comprehensive and consultative approach to financial planning and investment management to a diverse clientele that includes families, financial advisors, and institutional investors such as foundations and endowments.

“It is an honor to work for a company that carries such a well-respected legacy within South Carolina,” said John Cooper, Senior Private Client Advisor at Greenwood Capital. He added that he currently serves clients who are the second and third generations of Greenwood Capital’s early investors, emphasizing the firm’s client-first mentality.

A Look into the Greenwood Capital’s History

Greenwood Capital has a rich history that traces back to the 1960s when it served as the in-house pension fund manager for Greenwood Mills. In 1983, the investment division branched out, offering its services to the public. Within the first decade, it attracted new clients and expanded its portfolio remarkably. Greenwood Capital was instrumental in restoring the Greenwood County Electric Capital Fund after it suffered a $3 million loss from risky mortgage-backed securities.

Progressing to National Recognition

By the late 1990s, the firm’s assets under management (AUM) had amassed to $500 million, affirming its status not only in South Carolina but across the nation. Amidst a time when investment firms were concentrated in financial hubs like New York City, the Greenwood-based team was breaking barriers by representing at industry leader conferences and serving as an information source to news publications.

By 2014, Greenwood Capital’s AUM had surpassed a remarkable $1 billion. The investment and wealth teams became regular guests and reliable financial experts on international broadcast media platforms such as BBC, Bloomberg, CNBC, Fox News, NPR, and CNN.

Expanding the Business Locally

In addition to their financial success and national recognition, Greenwood Capital expanded its physical premises by opening a second office in downtown Greenville in 2017.

The journey of Greenwood Capital from an in-house pension fund manager to a multi-billion dollar wealth management firm is a testament to the company’s dedication to its clients, innovative strategies, and successful leadership. With 41 years in the business, Greenwood Capital remains commited to providing comprehensive and tailor-fit investing services and solutions to its clients.