BriteCap Financial's leadership team collaborates on innovative business strategies.
BriteCap Financial LLC, a Las Vegas-based non-bank lender, announces the addition of new executives including Evan Day as VP of Digital Marketing, as part of its growth strategy. As the company aims to empower small businesses with innovative lending solutions, Evan’s data-driven marketing expertise will be vital in enhancing customer engagement. This comes amid other key appointments such as Pushkar Choudhuri as CFO and Dave Lafferty as Chief Credit Officer, reinforcing BriteCap’s leadership.
As the clock ticks down to the close of 2024, BriteCap Financial LLC, a prominent non-bank lender based in Las Vegas, is making headlines for its exciting growth. On December 23, the company announced the appointment of Evan Day as its new VP of Digital Marketing. With his wealth of experience and innovative approach to marketing, Evan is set to play a crucial role in BriteCap’s ongoing journey to empower small businesses.
Bringing over 15 years of expertise in data-driven marketing strategies, Evan Day is well-equipped to tackle the challenges of the digital marketing landscape. His background highlights a strong focus on data analytics, marketing automation, and lifecycle management, making him a perfect fit for BriteCap’s tech-focused environment.
Not only does Evan hold a Master’s degree in Data Science, but he’s also currently pursuing a PhD in Neuroscience. His academic journey underscores his commitment to understanding human behavior, which will undoubtedly enhance BriteCap’s customer engagement strategies.
Richard Henderson, the CEO of BriteCap, expressed his excitement in welcoming Evan to the team. In a recent statement, he noted, “Evan has a remarkable track record in transforming customer acquisition and retention strategies. His expertise will be invaluable as we continue to grow and innovate.”
Upon joining BriteCap, Evan shared his enthusiasm for becoming part of the company during such a pivotal expansion period. He stressed the importance of BriteCap’s mission to provide fast, convenient, and affordable working capital to small businesses, emphasizing how much he admires the company’s dedication to helping entrepreneurs thrive.
But that’s not all—BriteCap has been busy strengthening its leadership across the board. Just a week before Evan’s appointment, Pushkar Choudhuri was introduced as the new Chief Financial Officer on December 16, bringing over 20 years of experience in financial planning, corporate finance, and investment banking. Pushkar expressed his excitement about increasing access to capital for small businesses, aligning perfectly with BriteCap’s goals.
Furthermore, on December 9, Dave Lafferty joined the team as Chief Credit Officer. With an impressive 30 years steeped in credit, risk, underwriting, and portfolio management, Dave stated that he feels honored to join BriteCap at such a significant moment in the company’s journey.
Under Richard Henderson’s leadership, BriteCap is committed to redefining business lending while offering a frictionless lending experience for its clients. The company’s innovative approach combines technology with non-traditional credit algorithms, making them a standout player in the financial sector.
BriteCap caters to a wide variety of industries, including medical, construction, technology, and manufacturing, showcasing their versatility in financing needs. The company accepts credit qualities ranging from A to C for mid-ticket equipment leases and loans, catering to amounts between $15,000 and $5,000,000.
As BriteCap Financial gears up for what promises to be an exciting chapter in their story, fans and clients alike can expect innovative solutions that make accessing capital easier for small businesses. The recent appointments signal a promising future—which is good news for entrepreneurs looking for a supportive lending partner.
BriteCap’s headquarters reside in Norwalk, CT, with regional offices sprinkled across Irvine, CA, Voorhees, NJ, and Murray, UT. For more insights into BriteCap’s services and vision, you can check out their website.
Stay tuned as BriteCap continues to make waves in the world of business lending!
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